Reporting should be a key part of your digital strategy. It illuminates where your site and campaigns are and are not performing, so action can be taken. iWeb.Agency are Google Analytics certified and take a methodical approach to giving clients complete transparency. At the outset, we work with clients to configure the analytics required to determine KPI’s and goal conversions. This can be across website usage, social media, email campaigns, display advertising and affiliate marketing.

Following this audit, iWeb.Agency provide regular reports to clients to uncover key learnings. This vital information can subsequently be fed into your ongoing strategy to optimise performance.

Clients will find Google’s ‘Multi-channel funnel conversion’ analysis invaluable. This tool tracks all paths that contributed to a conversion, which illustrates all interactions a consumer has with your brand. This powerful feature means that clients can use this information to map a user journey which can then be fed into your digital strategy to maximise ROI.