Website usability has become one of the most important aspects of any successful web design project. As a leading UX agency, our user-centric design methodology is paramount to delivering a website that will engage your user and ultimately achieve its objectives.

iWeb.Agency use a variety of techniques to ensure your website is structured in the optimum way. These include:

  • Focus Groups & Workshops
  • Wireframe prototyping
  • Eye tracking
  • Site mapping
  • Card sorting

There are other reasons why usability needs to be a core element of your web design and digital marketing strategy. Usability can influence the success of your search engine optimisation and pay per click advertising; so a user-friendly website structured to our recommendations can be more effective than you think.